AboutCoffee(s).com

Like any business you have to do some research and find out what consumers want, what gaps there may be in the current market, and where that places you.

Visiting local coffee shops and asking them questions about their business is not against the law, although you may not always get answers as  no one wants to help their future competition. Taking detailed notes and visiting as many coffee shops as you can will help you to see what you can bring to the market and what isn’t working for other coffee shop owners. Asking  about what brands of coffee they are using may be a good place to start. Maybe you can improve upon their selection. A subtle difference that may make all the difference if you’re planning to locate in an area that craves quality coffee drinks.

If you’ve determined that the market is not overly saturated and there is a place for a new coffee shop, the next item on your list of things to do is to find a location. Coffee houses always seem to thrive near book stores and universities. Where there are people who need coffee, shops can and will thrive. If the area already has a coffee shop  you may not want to start there so find another location,  expand and take over the first location!

Mapping out your coffee market is vital to finding where there are gaps in the locations of shops. When you think you may have found a gap, mailing out a simple survey or going door to door to ask about coffee habits may help you to make your decision.  If the local residents don’t seem to think that coffee’s all that important, then move on.

Determining the market value of your service is imperative before going on with your coffee shop venture. If you do not have a customer base, then you will not make money, plain and simple. Research is part of starting any business and there are many places that can help you out, the local chamber of commerce and other business organizations can point you in the right direction.

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