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This fall, Canadians will be able to walk into Burger King and order a fresh cup of Seattle’s Best Coffee. The two companies announced plans this week to begin serving the Seattle’s Best brand at restaurants throughout Canada.
Starbucks-owned Seattle’s Best prides itself on 40 years of serving quality coffee. Coffee is the number one beverage consumed at quick-serve restaurants in Canada, so it makes sense for Burger King to partner with Seattle’s Best. The company is well known in the US, but slowly gaining popularity in Canada.
The agreement could boost market share for Seattle’s Best, which is owned by Seattle-based Starbucks. It also could help Burger King remain competitive in the fast-food industry by offering more beverage options, company officials have said.
Burger King operates more than 12,100 restaurants and franchise operations worldwide. Seattle’s Best is served at more than 550 specialty coffee cafes and kiosks in the U.S. and Canada. It is also sold at stores throughout the U.S. and Canada.
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