Just as Tim Hortons launches its 24th annual Roll Up The Rim contest, McDonald’s is promoting their coffee a different way. Free coffee for everyone. As  McDonald’s Canada is launches its third, two-week coffee giveaway, The burger giant says the timing has nothing to do with Tim Hortons’ famed contest. They say the timing is to capitalize on the excitement following the Olympics.

McDonald’s first tried this promotion in April 2009, then again in November 2009.

The last two promotions were mornings only.

This time, you can walk into a McDonald’s any time of the day and get a free small coffee, no purchases required.

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Meanwhile, Tim Hortons will be doing it’s usual round of Roll Up The Rim.

Prizes include 40 Toyota RAV4s, 100 cash prizes of $100,000, 1,000 Toshiba netbooks, 25,000 gift cards and more than 31 million free products.

Another Canadian coffee chain, Country Style -  is now serving free medium coffees on Wednesday between 6 a.m. and 11 a.m.

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Tags: Coffee Contests, Coffee Games, Companies, McDonald's, Tim Horton's