Kicking Horse Coffee Kicks Ass
The story of Kicking Horse Coffee is an interesting one. The Kicking Horse River is located in southeastern British Columbia in the Canadian Rockies. It is some of western Canada’s most beautiful and rugged country.
The Kicking Horse River and Kicking Horse Pass was named in 1858, when British medical doctor, geologist, and natural historian James Hector, a member of the Palliser Expedition, was kicked by his packhorse while exploring the river. Hector was kicked so hard his partners thought he died.
As they began to bury him, legend has it that Hector’s eye suddenly twitched. He was given a stiff cup of coffee that seemed to bring him back to life.
Hector survived and named the river and the associated pass as a result of the incident.
The Kicking Horse Coffee Company
A few years later, (138 to be exact) two bright young Canadians perfected the art of coffee roasting in thier garage, in the Rocky Mountain town of Invermere, British Columbia. Leo Johnson and Elana Rosenfeld began to sell thier aromatic blends and went on to found Kicking Horse Coffee. From the beginning, Kicking Horse Coffee focused on roasting small batches of premium specialty coffee and packaging coffee the same day to maintain freshness. By roasting small batches, and selling whole beans rather than ground coffee and using state-of-the-art packaging, the company ensured quality control and consistency of product.
In 1998 the company was one of the first ten companies in the country to sign on with TransFair Canada, now called Fairtrade Canada. Fairtrade Canada is an organization that manages the Canadian side of an international system, setting the standards defining what Fair Trade products are, and provides Canadians with a way to know whether those standards have been met.
In 2003 Kicking Horse Coffee decides to discontinue use of all conventional coffee and focuses efforts only purchasing and roasting 100% Certified Organic coffee beans. By 2007, Kicking Horse discontinues the purchase of all non Fair Trade coffee and develops our current 100% Certified Organic, Certified Fair Trade only, 21 blend product offering. Kicking Horse Coffee paves the way, builds awareness and demand for Fair Trade Coffee by Canadians.
Kicking Horse is a fantastic company based on ethical roots with clear and focused mission, to make good coffee. Their line of roasts is widely varying, but they have something for everyone. Their presentation is fantastic, business formula great, and their social consciousness is something to be admired.
Like I said before, Kicking Horse’s presentation is great. Even the names of some of their coffees makes them stand out, and is partly what drew me to their coffees in the first place. If you like dark coffee, start your morning with some 454 Horse Power or Hoodoo Jo, or give yourself a kick with Kick Ass in your cup. Maybe you could go one on one with a cup of Grizzly Claw, or if you want a little less caffeine, try the Half Ass.
If you like your coffee a little less extreme, try one of the medium blends, such as Pacific Pipeline or Cliff Hanger Espresso. They are all good, but my favorite is the Kick Ass.
The fact that Kicking Horse Coffee is certified organic and certified fair trade, makes it ethical as well as delicious. It is no wonder it is billed as Canada’s #1 organic fair trade coffee.
You can find Kicking Horse Coffee across Canada and the US. Look for it in grocery stores, sometimes it is stocked in the “organic” aisle. You can also buy Kicking Horse Coffee online through retailers like Amazon.
Kicking Horse Coffee Company: KickingHorseCoffee.com
Kicking Horse River (Wikipedia) :http://en.wikipedia.org/wiki/Kicking_Horse_River
Fairtrade Canada: FairTrade.ca