McDonald’s Selling Coffee Grounds

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mcdonalds coffee grounds

McDonald’s Corp will join the likes of Tim Hortons, Starbucks and Dunkin’ Donuts by selling ground coffee in it’s locations starting November 2012. McCafe branded coffee will be priced at $6.99 for 340 grams (12 ounces). McDonald’s started rolling out its McCafe line, which now includes espresso-based beverages and smoothies, in 2009.

McDonald’s long-time coffee supplier in Canada, Mother Parkers Tea & Coffee, will also provide the bagged coffee for the chain.

In October, observers noticed McDonald’s had filed with the U.S. Patent and Trademark Office to use the McCafe brand for “ground and whole bean coffee,” leading to speculations that the company might launch bagged coffee in the U.S. market. Official word from McDonald’s was that they were not aware of the company selling bagged coffee anywhere outside Canada.

In a likely challenge to rivals like Starbucks Corp, Dunkin’ Donuts and Tim Hortons Inc., McCafe-branded coffee is part of McDonald’s plan to step up the companies expansion to Canada after holding back for more than five years. Crediting the coffee business for a turnaround, McDonald’s Canada President John Betts said there is potential for a much larger “footprint” across the country saying that in the next year, the company plans “to build more restaurants than we’ve built in the last seven or eight years,”

McDonald’s already has about 1,400 outlets in Canada, where Starbucks is omnipresent and Tim Hortons is practically a national symbol.

McDonald’s Canada President John Betts also said that McDonald’s may also look at the expanding market for single cup coffee brewing. “Down the road, as our coffee journey and beverage journey evolves, we’ll look at other things, certainly grocery, and K-cups and all those kind of things,” said Betts.

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